eBook Publishing at Lulu.com

I recently wrote a book proposal for class that involved listing details of publishing and marketing campaigns.  The proposal was put together with the intent of presenting it to a potential agent, but the assignment also made me think about the self-publishing route.  One of the Print on Demand / Self-publishing options I found was through the website Lulu.com.  Since this blog has more of a technological base, I’ll take a look at the eBooks option. 

Lulu has a process outlined on their site consisting of 6 steps: Learn More, Upload a File, Create a Cover, Describe Your eBook, Pick a Price, and Promote Your eBook.  Learn More has helpful information on the different type of eBook formats, and there is a comprehensive manual available in the form of the Lulu’s eBook CreatorGuide.  Once you follow the steps of uploading a file, getting an ISBN, and you’re ready for the digital marketplace, Lulu offers marketing packages to help you be seen in the competitive world of eBooks.  Publicity packages include monthly book publicity campaigns, and extend to book reviews, posters, postcards, and marketing consultation services. 

While I find this service interesting, I want to check out the community section a bit more before I make the decision to commit to any contracts involved with publishing my intellectual property through a website.  I also need to consider my pricing, considering this would be my first title.  What is reasonable to expect for a first title?  I may call a Lulu sales representative to set up a consultation, and if I do, I will provide a follow up blog.  One thing is for sure, I feel closer than ever to publishing a fictional piece after completing a book proposal.  I think even authors looking to self-publish should put together a proposal for the sake of organizing your thoughts and making an effort to see how your work relates to the bigger picture.